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TikTok parent company ByteDance is investing heavily in VR

TikTok parent ByteDance is throwing a lot of money at developing its own VR tech as it prepares to enter the verse, whichever one is winning by the time it sets up.

According to a Protocol report, the news first filtered in after watchers spotted activities on Pico website — a VR headset maker that ByteDance bought in 2021. The report claimed that about 40 job listings appeared on the website and they were all VR-related.

Some of the job listings had specific role names like a head of VR game strategy, a game operation manager, an optical engineer, and a systems design electrical engineer. There was also a listing for a head of consumer sales, which the news site took to mean that the company could have sights on US markets as well.

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The description for the kind of person they are looking for clearly said that the candidate would be responsible for the sales and marketing of Pico’s overall product in the US consumer market.

40+ available jobs means that the company is setting up a complete team and not just planning a startup. Of course, Pico is not a newbie in the VR industry as it already has a product line known as the Pico Neo.

Although, unlike Meta, ByteDance’s Pico seems to be more focused on the gaming aspect of VR than the broader -verse that the Facebook parent company is aiming for. However, nothing is to stop it from spreading its tentacles in the future.

Also, given TikTok’s massive audience, ByteDance could introduce a whole lot of people to its VR tech without going out of its way through a collaboration between the platform and Pico.

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Onwuasoanya Obinna

A reader of books and stringer of words. Passionate about Science and Tech. When not writing or reading he is surfing the web and Tweeting.