TikTok is currently testing a financial incentive that allows creators to charge a subscription fee. The company says it is testing support for the feature, but there are no specifics on which creators are on the list.
There is currently no information about how many creators will be testing this feature. Tiktok still hasn’t announced when it would begin testing. Meta owned company, Instagram said it is testing a paid subscription service for its creators.
Instagram says then different levels of fees would range from $0.99 to $9.99 monthly; which will be determined by the creator. Subscribers of this service would enjoy monthly exclusive content in the form of Stories and Live videos.
TikTok recently rolled out its Creator Next and tips feature to more creators around the globe. The Creator Next section of its app is a segment for all the company’s monetization functions. This feature allows users to tip creators directly through their profiles.
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There are some requirements to qualify for the new feature. Creators will have to have at least 100,000 followers, be an adult, and agree to TikTok’s tips terms and conditions. Afterwards, they can apply for approval and await results.
TikTok now joins the likes of YouTube, Instagram, and Facebook who pay creators. The social media company initially crafted a $200 million Creator Fund in 2020, where it gave big creators out of that sum.
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