There Will Be No Geneva Motor Show In 2021, Organisers Cite Financial Difficulties
The 2021 edition of the Geneva Motor Show will not hold. The cancellation is due to the financial consequences arising from canceling 2020’s edition of the show. The show will most likely not make a return till 2022.
The show’s organisers also announced that a “majority” of exhibitors had said they would “probably not participate in a 2021 edition and that they would prefer to have [the next show] in 2022” instead. In addition to this, the show itself is also now up for sale.
The Salon International de l’Automobile, the foundation which organises the show, had sought financial relief from the local government since this year’s cancellation. The Canton of Geneva offered the foundation a loan of about $17.6 million but was not happy with the terms of the loan. The terms also include that the organisers hold the 2021 edition of the event.
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Now the foundation is trying to sell their rights to the Geneva Motor Show to Palexpo SA. Palexpo SA is the group that owns and operates the convention center which hosts the motor show.
The Geneva Motor Show was the first major automotive event to be canceled outside of China in the wake of the pandemic. In fact, its organisers canceled close to two weeks before the World Health Organization declared the COVID-19 outbreak a pandemic. Other major auto shows followed suit, canceling, or shifting to digital formats.
This year’s edition should have been the 90th edition of the show. Each year, the event hosts the most outrageous and flashy announcements in the automobile industry. The show plays host to over 600,000 visitors and 10,000 journalists.
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