Tems Annnouced As Spotify’s RADAR Latest Artist
Tems has been annouced as the Spotify’s RADAR newest artist.Tems will be the second African to be featured on the Spotify global programme after South Africa’s R & B artists Elaine and Willy Cardiac.
In March, Spotify launched it’s program RADAR to shine the light on rising artists from around the globe.
RADAR by featuring new artists, helps them find new and eager audiences for their music.
RADAR has so far since it’s inception featured over 115 emerging artists globally including Germany, Japan, New Zealand, South Africa, and now Nigeria.
Tems’ announcement as RADAR’s artist for the month comes just after the release of her much-anticipated EP ” For Broken Ears”.
Tems is a fast-rising Nigerian artist who captivated her audience with her soulful reggae sound with her first hit single ” Try me” in 2019.
Her music especially appeals to Gen Zs who are drawn to the sound diversity in Nigeria’s expanding music industry.
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Speaking on the achievement, Tem’s shared: “Spotify has played a major role in exposing me to fans across the globe. As an independent African artist, my music has now been able to travel the world to reach millions of people.”
“Spotify’s support has really come a long way. Because I can now engage directly with my fans through Spotify and create a new experience. Spotify has supported my music since I started and I’m excited to be a new RADAR artist. It feels like I have access to a whole new world.’’ she also said.
On the RADAR programme, Phiona Okumu, Spotify’s Artist and Label Partnerships Manager for South Africa had this to say. “Discovery happens quickly in the streaming era and RADAR Africa is one of the tools that Spotify is using to give emerging artists the opportunity to have their music discovered on a global platform.”
“RADAR Africa is also a great way to showcase the diversity of rising African sounds and culture to the world. Positioning itself as a powerful partner for rising artists.” She continues
“Tems’ assured feminist stance and musical direction is a gift to us all. We are so lucky to witness how young (rebel gang) leaders are changing the way women in music from Africa are viewed.”
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