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  /  Tech   /  Daily-Briefs   /  TD Africa Debuts New Logo At 21, Affirming Leadership Position 
TD Africa debuts new logo at 21, Affirming leadership position 

TD Africa Debuts New Logo At 21, Affirming Leadership Position 

TD Africa, Sub-Saharan Africa’s biggest technology, lifestyle and solutions distribution company, has launched a brand new logo.


In consolidating its position as the biggest technology distributor in the sub-region; TD Africa has renewed its identity to better express its glowing track record of unerring excellence. The company in the past 21 years has recorded tremendous growth and success in the distribution ecosystem.


With the values and vision of driving a technological revolution across Africa remaining intact, TD Africa has, nevertheless, seen its business model continually evolve. This is in order to meet the ever-changing and dynamic needs of its customers. Also, to keep up with the fast-paced technology-driven marketplace.


These reasons make a new identity important to celebrate the company’s proud history; also, to situate its future ambitions for the next 20 years.


The new logo sports the head of a lion, embossed within a diamond in the company’s famous burgundy colour.

TD Africa’s leadership role inspires the new logo design

Explaining the inspiration behind the new logo, Head of Marketing, TD Africa, Olaposii Kehinde highlighted the need to communicate the company’s indisputable status as front-runners, what it stands for and its true identity. All these drove the process of creating the new logo.


TD Africa debuts new logo at 21, Affirming leadership position 

TD Africa’s new logo. Photo: Instagram.


“We are warmly regarded as the Tech Lions because of the vital leadership role we play in technology distribution across Africa. This concept was brought to life with our new logo.


“By this development, TD Africa hopes to reinforce its position as the number one player in the tech distribution space. The new iconography better conveys the values, mission and strategic direction of the company. It also hopes to engage with its various stakeholders,” he said.

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Head of Marketing, TD Africa, Olaposii Kehinde new logo

Head of Marketing, TD Africa, Olaposii Kehinde.


While appreciating TD Africa’s esteemed customers, Olaposii further disclosed that staff and other stakeholders received the new logo with warmth and excitement.


“Our partners and customers are very excited by the new look and feel in that, while the ethos of the company remains the same, this new logo gives the company image renewed energy, verve and is well placed to represent the future direction of TD Africa going forward.


“We would like to thank all our customers who have been with us over the past 21 years. It has been a tremendous journey of growth and success. We want to assure them that we are excited and ready for the future. Our vision of bringing technological revolution across Africa remains the same and we believe together we will accomplish great things.”


Equally important, TD Africa recently marked its 21st anniversary on Friday, 15th May 2020 with a number of memorable activities including; a donation to the less-privileged, special price slashes, giveaways and other incentives for its partners as well as a digital party hosted on Instagram Live, the first of its kind on these shores.


And with the new logo circulating across the company’s official channels, partners, customers and other stakeholders are to familiarise themselves to the refreshingly new identity. They should also look forward to exciting new developments from the TD Africa stable.


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A reader of books and stringer of words. Passionate about Science and Tech. When not writing or reading he is surfing the web and Tweeting.

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