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TD Africa Celebrates 21 Years Of Leading Nigeria’s Tech Distribution Ecosystem

Africa’s technology, lifestyle and solutions distribution giant, TD Africa marked its 21st anniversary on Friday, 15th May 2020; with a number of memorable activities that further set it apart as a true leader in the corporate space.


Among these activities was a donation to the less-privileged; a treasure hunt featuring mouthwatering discounts and other incentives for its partners; as well as a digital party hosted on Instagram Live; the first ever by a corporate brand in the Nigerian and African marketplace.


Indeed, TD Africa had kicked off the commemoration of its 21 years of groundbreaking strides in the distribution ecosystem in Sub-Saharan Africa with a visit to the Modupe Cole Memorial Child Care and Treatment Home, Akoka, Yaba; where it donated food items and other essentials to the delighted children of the institution.


The staff of the company, who had turned up in their usual burgundy-coloured outfits at the centre; handed over the items to the management of the Home. It was indeed a gesture which the recipients well appreciated and without fail expressed their gratitude.


TD Africa made it a day to remember for its teeming partners

Also marking the day was a treasure hunt hosted on the company’s website which afforded some lucky partners a chance to enjoy a 95% discount on hidden products on the site. Among the mouthwatering products that the lucky partners won were the HP 15 Notebook, Samsung 40-inch TV; as well as the Nokia 5 smartphone. In addition, partners in Lagos also enjoyed free delivery on all orders worth $100,000 and above.

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The big day came to a fitting conclusion with a digital party; the first of its kind on this side of the Atlantic. It featured popular disc jockey, DJ Big N and was hosted on TD Africa’s Instagram Live by 8 pm that Friday.


TD Africa Celebrates 21 Years Of Leading Nigeria’s Tech Distribution Ecosystem
DJ Big N on Instagram Live with TD Africa celebrating 21 years of existence.


Management and staff of TD Africa, partners, customers, well-wishers as well as its followers on social media turned up on the Instagram Live session for a swell time. The dexterous DJ Big N dished out a collection of hit songs that got everyone dancing and singing along; while also sharing their emotions via the comments section. Two lucky winners – Bukky and Chiamaka – carted home shopping vouchers during the party.

Staff also took part in a dress-up competition

Prior to the digital party, staff of the company had also taken part in a best-dressed competition. Rosemary – a Sales staff – emerged the winner and was rewarded with a shopping voucher for her efforts. Two other ladies – Adenopo Isiwat and Isoken emerged second runner-up and first runner-up respectively.


Rosemary, winner of the TD Africa 21st Anniversary staff dress up competition.


In addition, three staff had also won prizes in a quiz organized as part of events to mark the day. They are Ajahu Benedict, who came out tops; Filmore Nwankwo who emerged as first runner-up and Joy Etiku who finished in third place.


TD Africa began operations in Nigeria in 1999 as the pioneer bulk distributor of technology products in the West African sub-region for Original Equipment Manufacturers (OEMs), such as Hewlett-Packard (HP), Microsoft, APC and Epson.


Upon assuming its leadership role as a technology distribution giant, TD Africa introduced several reforms into the market. They included the formulation of a clear-cut policy on the channel of distribution. This led to the adoption of the prevailing four-tier market structure, comprising manufacturers, distributors, resellers and end-users.


This development, coupled with TD Africa’s high capacity to stock genuine products, brought relief to all stakeholders. It ended decades of problematic reliance on overseas-based distributors, just as it effectively countered the prevalence of substandard products.


Today, the distribution giant has expanded its brand portfolio to include a wide range of global technology brands from the likes of IBM, Cisco, D-Link, Huawei, Lenovo, Zinox, Infinix, TECNO, Nokia, Infocus, Zebra, Vertiv, Mercury, Kaspersky, Dell EMC, Philips, Bosch and Samsung.

Also read:
– TD Africa Partners Global Brands To Launch Cutting-Edge Technology Experience Centre In Lagos
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Our 21st anniversary, a reference point, says Mrs. Chimere, CMD, TD Africa

As a result, TD Africa has become a bulwark when it comes to a wide-ranging suite of technology solutions, lifestyle products and hardware products. They include servers, laptops, desktops, accessories, smartphones, UPS, batteries, system software, system security, and electronics, among others.

Commenting on the giant strides the brand had recorded in the last 21 years of existence, Coordinating Managing Director (CMD), TD Africa, Mrs. Chioma Chimere stated that the company’s achievements have become a reference point of what a successful brand should look like. She added that TD Africa would continue to do its best to satisfy the yearnings of stakeholders within its legal framework of operation.


“TD Africa’s 21st anniversary tells a story of how far the brand has gone in overcoming challenges associated with the market. As we mark 21 years in the business of solution distribution, we are happy with what TD Africa has turned out to be in Africa’s technology market. At TD Africa, we are not deterred by the enormity of any task but are determined as ever to take on such tasks and produce results. We have the courage to take on big challenges and see them through.


“And that is what we have demonstrated with our digital party, price slash and a visit to Modupe Cole Memorial Child Care and Treatment Home. Ordinarily, COVID-19 would have forced us not to mark this day. However, this is TD Africa where we do all within our reach to deliver on target, no matter the challenges.


‘At TD Africa, our best is yet to come

“If you looked at where we are coming from, you would agree with me that TD Africa has come a long way. As at the time we came into the market 21 years ago, there was no indigenous technology distribution company to act as a stabilizing force. Therefore, it was difficult for OEMs to operate in such a difficult terrain where unwary end-users often end up purchasing substandard and adulterated products. Nevertheless, the coming of TD Africa changed all that.


“Today, end- users are assured of getting value for their money; just as OEMs are rest assured that their products are safe within our channel of distribution. As we move ahead in our next decade of existence; we want to assure our stakeholders that the best of TD Africa is yet to come. We know the expectation from stakeholders and we are not going to disappoint,’’ she concluded.


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Onwuasoanya Obinna

A reader of books and stringer of words. Passionate about Science and Tech. When not writing or reading he is surfing the web and Tweeting.

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