Target Takes Partnership With Apple Further, Expands Collection And Services
US retail chain Target has announced that it will be taking its partnership with Apple a step further. As part of the newly-revealed initiative, customers will now be able to shop a wider range of Apple products and services from the Minneapolis-based retail franchise.
Christina Hennington, executive vice president and chief growth officer at Target, commented on the move:
“Apple products are popular with Target’s guests, and this new, dedicated shopping experience offers enhanced service and expanded offerings, building on our strength as a go-to destination for electronics. This new model was created with Target’s guests in mind, and we’ll continue to learn and enhance the experience through future rollouts later this year.”
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Initially, the collaboration will launch online. Eventually, 17 stores will offer this feature offline; and also more locations will be added in Autumn and later. Customers who visit those Target outlets will be able to experience an Apple store-in-store experience.
The areas scheduled to offer the enhanced Apple shopping experience so far this year include Monticello; San Jose; Oklahoma City; Allen; Hurst; Austin; Irving; San Antonio; Gainesville; Orlando; Clearwater; Miami; North Wales; Newark; Woburn; Nashua as well as Latham.
Target employees working at the locations with the dedicated Apple mini-stores will be trained by professionals from the Cupertino-based tech giant.
Additionally, customers who have a Target RedCard will get a 5% discount on Apple products.
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