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Starbucks Joins Viber, Others in Boycotting Social Media Advertising

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Coffee chain, Starbucks has announced that it will join an increasing list of companies in boycotting advertising on social media. Starbucks will, however, post on its social media platforms, but, will not engage in any paid promotions.

 

The coffee giant says in the announcement that it stands “against hate speech”. The company also says that “both business leaders and policy makers need to come together to affect real change.”

 

Starbucks made the announcement in a blog post titled “Creating Welcoming and Inclusive Online Communities”.

 

“We will pause advertising on all social media platforms while we continue discussions internally, with our media partners and with civil rights organizations in the effort to stop the spread of hate speech,” the company said. However, Starbucks is not officially joining the “Stop Hate For Profit” campaign.

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The campaign organised by the Anti-Defamation League, the NAACP, and other social justice organizations.

 

It is aimed especially at Facebook and its moderation policies around violent threats, misinformation, and hate speech. It also calls for a boycott of advertising on Facebook’s platform in July 2020. Companies like Coca-Cola, Unilever, Verizon, the North Face, Patagonia, Ben & Jerry’s, Magnolia Pictures, Honda, and Hershey have joined the Stop Hate for Profit campaign.

 

Facebook CEO Mark Zuckerberg had announced a series of policy changes to address criticisms of the company’s hate speech policies.

 

“Facebook stands for giving people a voice, and that especially means people who have previously not had as much voice, or as much power to share their own experiences. It’s really important that we make sure our platforms live up to these principles,” Zuckerberg had said.

 

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