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Snapchat Launches Deepfake Feature, Snapchat Cameos

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Snapchat is set to launch a new feature that uses your selfies to replace the faces of people in videos. This will available on 18th December 2019.


Essentially it’s a Deepfake feature into a GIF format. It is called Snapchat Cameos and they are an alternative to Bitmoji for quickly conveying an emotion, reaction or silly situation in Snapchat messages.


A man holds an Apple iPad Mini as he uses SnapChat app in Hong Kong, Hong Kong. Photo: studioEAST/Getty Images


Some French users received a test version of the feature today 10th December 2019, as spotted by Snap enthusiast @Mtatsis.


The company said in a statement: “Cameos aren’t ready to take the stage yet, but stay tuned for their global debut soon!”.

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How To Use Snapchat Cameos

To Use Cameo, you’ll take a selfie to teach Snapchat what you look like. You then choose if you want a vaguely male or female body type.


Snapchat has made about 150 short looping video clips with sounds that you can choose from, and new ones coming every week. They can show you flaunting your cash, dancing, falling asleep and other actions. You then choose one of these videos that now stars you and send it to the chat with friends.


To enable multi-friend Cameos, for users to see themselves in ones with friends, browse categories of scenes or search with terms like “hey” or “lol”. You can always save in your camera roll for sharing elsewhere.


Cameo could help Snapchat keep messaging interesting, as it is its most popular and distinguishing feature. With Instagram and WhatsApp having copied its famed Stories to great success, it is its latest attempt to remain ahead in chat.


In this case, Snap could be accused of copying Chinese social app Zao, which lets its users more realistically deep-fake their faces into videos.


Snap is just starting to monetize the messaging aspect of its app with ads inside social games.


Deep fakes can powerful weapons of misinformation or abuse. However, with this format of providing the clips, Snapchat could turn this technology into a comedic medium.


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