Gartner has released data regarding the third quarter of the year and the results are not very surprising. It was expected.
The data shows that the smartphone market faces a decline of 0.4% when compared to the last year. As per smartphone companies, people are becoming more and more concerned about getting value for money.
Samsung sold about 79 million phones, with a market share of 20.4% in this quarter. Samsung’s market share was 18.9% in the past year in the same quarter.
In the second position stands Huawei. Huawei is banned in the U.S. and is not allowed to use American products including Windows and Android. Huawei was urged to introduce their own software and integral parts of smartphones to stop relying on American products. Surprisingly, the ban seem to has influenced Huawei to touch the skies.
Huawei has a market share of about 17% in 2019, which has risen from 13.4% in 2018. If anything, the U.S. ban has prompted Huawei to improve their fortune! Plus, it is the only global smartphone company that has gained such growth in the market.
Apple, however, comes third in the market. They hold a market share of 10.5% with only 40 million units sold this quarter. When compared to last year, Apple sold about 145.7 million phones in 2018’s same quarter.
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Consumers Inclined To Buy Smartphones That Offers Value for Money
Consumers are more inclined to get value for money instead of buying the same smartphone in a bigger size. Apart from that, Apple’s new phone launches are not as favorable as one might think. If a person has an iPhone 7+ working perfectly, then why would he/she want to go for an iPhone 11 for only a bigger size?
This is certainly for people who are looking for continuous phone updates, but that is a small portion of users!
With holidays coming, more people will look forward to upgrading their phones that could boost up the whole smartphone market. Google & Samsung is also looking forward to introducing discounts on its latest models as a holiday gift for its customers.
Huawei just seems to be advancing despite the various obstacles on their path.
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