The fashion industry is a broad and competitive one. There are a lot of self-acclaimed fashionistas, including those who think a bedsheet around their waist is a statement. Well, maybe it is; that’s personal styling!
Irrespective of the fact that you could make some cool cash, the fashion industry is a place to thrive. You get to feel self-fulfilled after meeting your customer’s need for a product. However, you need to constantly fuel your passion to survive all the shortcomings of the business. This is necessary because, while you can start a fashion brand, you may end up failing without a plan.
There’s more to running a fashion empire besides being passionate about it. If this were the case, all bloggers, influencers and models would own a fashion brand. The key to succeeding is to start right! Don’t just jump into the field without studying it first. School yourself properly and prepare for the worst. Follow these steps to starting a fashion brand properly to save yourself from failing before you make the leap.
Six easy steps to starting a fashion brand
Note that you don’t need to extremely wealthy to start. You don’t need N30 billion in your account to get the ball rolling. With the money you have gathered, wisely spent, you can get your business ready and thriving. You can either own your own store, stock your collection at some boutiques or sell online.
By following these steps below, you can start any or all of that now.
1. Identify a market need
If you don’t already have a product plan, it’s safe to determine what the market needs. Consider the fact that there are already a lot of people running a fashion brand. Where would you fit in? What else do people need that isn’t already catered to. It could be a need for more plus size clothes, or perhaps it’s a need for Nigerian-made cashmere. Carry out your research properly.
2. Identify your target consumers
Persona mapping is a technique used in marketing research that is extremely useful in figuring out who your audience is and what they might be looking for. You need to know everything about your target consumers. Where are they located? Are they more likely to pay a lot or less for this product? Also, consider if they really need the product. By carrying out a small survey, you can get all the answers you need.
3. Get yourself a team
It doesn’t matter how small; you need a team that is as passionate as you are. You can rub minds with them and share ideas. Also, you need to get yourself people who can model your outfits, edit, photograph them and generally save you cash.
4. Gather your money makers
If you aren’t responsible for the actual design and sewing, then you need someone who is. This is the most important part, and you can’t afford to make any mistake with the products you’re selling. You don’t need an international designer or tailor, neither do you need to hire some big name in Nigeria. By asking questions and going on road trips, you can get your gem from the most secluded places. An example of a place you can find good tailors is in Aba.
5. Market your product
Now you need to do your own analysis. Start marketing your product online and in person. Study the consistency of purchases and get feedback from your customers. You need to be certain they like what they see. You can also get influencers or models to promote your outfits on their social media platforms. Another method is to giveaway free products to celebrities or social media consumers, if you can afford to. This way, you’re getting all the publicity you need without spending too much cash.
6. Go online or offline
Now that you’ve examined the results of your product sale, make it official. Customers need to know you are accessible and not a scam. Therefore, you can put a face to the name by publicly announcing your brand. Also, you can spend that cash you’ve been saving up on by opening a store or maintaining your home store. However, you need to stay online by getting yourself a website designed.
Finally, don’t be afraid to ask for help when you feel stuck.
Now that you’ve realised it’s not s hard to start a fashion brand, are you ready to kick-off? Tell us what business you would like to start, and we’ll help you get the ball rolling fast. Drop your comment below, and we’ll let you know what we think.