Showmax has announced that “I Am Laycon”, its first original Nigerian reality series, will be streamed in 26 foreign countries.
In a statement on Friday 5th February, Yolisa Phahle, MultiChoice group CEO of general entertainment and connected video, said the move is as a result of the popularity of BBNaija.
“Big Brother Naija has a huge diaspora audience who followed Laycon’s journey while he was in the house. With the launch of his own reality show, it was important for us to make this content available to fans in as many countries as possible,” Phahle said.
The countries include Andorra, Australia, Austria, Belgium, Denmark, Finland, Greece, Iceland, Indonesia, Ireland, Italy, France, Germany and the United Kingdom.
Others are Liechtenstein, Luxembourg, Malta, Monaco, Netherlands, New Zealand, Norway, Portugal, San Marino, Spain, Sweden and Switzerland.
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The 10-episode series will examine the journey of Laycon, winner of the 2020 BBNaija show. It will also give an exclusive insight into the rapper’s personal relationships and growing music career.
It will feature cameos appearances from Lilo Aderogba and Victoria ‘Vee’ Adeyele, former housemates at the ‘Lockdown’ house.
The first five episodes of the series will be available on the streaming platform on February 11. The remaining five will hit the platform from March 4.
Furthermore, speaking on his experience starring in his own reality show, Laycon said: “Music, family and friendship are extremely important to me and I am excited that my fans around the world can join me as I explore these different sides of me on “I Am Laycon.”
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