Shoppable TV ads that let you buy things directly from your TV without you needing your phone, thanks to Walmart and Roku.
The two companies are working on ads that remove the need to go to your phone or computer to look up products. Of course, this is to encourage more people to buy things online, but if they are things that improve quality of life, why not?
While Walmart will be the ‘exclusive retailer,’ the ads will be showing up on Roku. The streaming company will use OneView, its ad-buying platform, will run the shoppable ads exclusively. It has been doing something of the sort for years with the capability of letting streamers sign up for subscriptions with their remote.
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William White, chief marketing officer at Walmart, said in the press release:
“We’re working to connect with customers where they are already spending time, shortening the distance from discovery and inspiration to purchase.
“No one has cracked the code around video shoppability. By working with Roku, we’re the first to market retailer to bring customers a new shoppable experience and seamless checkout on the largest screen in their homes – their TV.”
To use this feature, viewers are directed to press the “OK” button on the TV remote when a shoppable ad appears. Then, it will take them to their checkout page, and Roku Pay will automatically input their payment details. The last step is to confirm the purchase by tapping the “OK” button on the Walmart checkout page.
Walmart will send a purchase confirmation email with shipping, return, and support details.
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