Iconic athlete and tennis superstar Serena Williams is the new face of luxury shoe brand, Stuart Weitzman.
This will be Serena’s first major campaign for a fashion brand. She shared “I’ve been wearing [Stuart Weitzman shoes] for probably over a decade now and they’re a real staple in my closet,”
Furthermore, Serena says she has always been a fan of the brand. But there’s another reason. “Most of all… it’s SW and it has my initials”. Well, who wouldn’t love that?
According to a statement from the brand
“Stuart Weitzman is proud to announce Serena Williams as its new global spokeswoman, a relationship that started at the beginning of the year.
The tennis trailblazer, social change leader, and mother stars in the new 2020 Campaign, which highlights women as pillars of hope and optimism for their communities.
Serena exemplifies this sentiment first as a mother, and also as someone who has demonstrated resilience and courage to overcome obstacles throughout her career.
Inspired by this, the campaign features her on a platform, standing tall in silhouettes designed to lift you up.
Coupled with the confident energy Serena emanates, the campaign reinforces the notion that women possess the innate strength to be symbols of hope for their communities — a message that is especially relevant right now. “
Speaking on the campaign Serena Williams also said “Now, more than ever is a moment to focus on hope and moving forward. I want women of every generation to be inspired to do so, one step at a time.”
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The 2020 Campaign is part of Stuart Weitzman’s ongoing philanthropic partnership. They’re partnering with Vital Voices Global Partnership, an international nonprofit dedicated to investing in women leaders who drive global change.
Serena Williams & Stuart Weitzman selected two women leaders — and their organizations focused on lifting up women of color — who support vulnerable communities in the midst of COVID-19.
These leaders are Sage Ke’alohilani Quiamno, co-founder of Future For Us, and also, Ashlee Wisdom, founder of Health In Her HUE.
In the black and white campaign photos by Ethan James Green Serena looks every inch the boss lady that she is. The stylist Gabriella Karefa choose an all-white palette to draw attention to the shoes and her personality.
On Instagram, Serena also shared more of the collection.
See her post below
View this post on Instagram
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