Mobile-first streaming service, Quibi, is reportedly in advanced discussions to sell all its shows to Roku. The Wall Street Journal reports that the two parties may not reach a deal and doesn’t quote the figures involved.
A deal happening will mean that the Roku Channel will have exclusive access to Quibi’s content library and its slate of programming.
Although none of Quibi’s shows were a considerable success, for Roku, the exposure to the best-selling streaming devices in the US could change its prospect.
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Roku sells the most popular streaming-media player in the US and it is planning to push content with its own ad-supported app, the Roku Channel. The Roku channel offers movies and shows produced by other companies, a gap that the Quibi will help it fill.
Quibi’s shows are less than 10 minutes in length and feature stars like Anna Kendrick, Liam Hemsworth, and Sophie Turner. If Roku is able to finalise a deal with Quibi, it would be important in building its own content base.
Just six months after its launch, Quibi failed to take off and announced it was shutting down in October 2020. The company had managed to raise $1.7 billion in funding before its launch.
Former HP CEO Meg Whitman, and former Disney chairman and movie producer Jeffrey Katzenberg headed the service. Katzenberg had tried to get companies like Facebook and NBCUniversal to pick up Quibi programming before its shut down, but with no success.
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