Rihanna On Savage X Fenty: ‘I Refuse To Let People Feel Neglected’
Rihanna has been praised for making her brand inclusive. She spoke to Entertainment Tonight at the New York Fashion Week show for her lingerie brand Savage X Fenty. The singer, beauty, and fashion mogul said that she’ll never let down the people who have felt excluded in the past.
“I have a unique opportunity to change things,” Rihanna said before admitting that the love from people who finally feel included in the lingerie world makes her feel a little pressure.
“It makes me feel like now we can not neglect those consumers,” Rihanna continued. “That consumer is one that’s been neglected before and I’m not gonna let that happen here.”
Spring-boarding on from that, Rihanna spoke about her love for Lizzo. Rihanna said, “Gosh, I love Lizzo. She’s so badass, and she’s everything that Savage stands for: a confident woman, no matter what size, colour, shape.”
“Your attitude is what makes you Savage,” Rihanna concluded. “It’s the confidence that you have in yourself and it’s the confidence that you give off to people who look like you and feel like you. Those are the people that identify with the brand.”
This isn’t the first time that she has opened up about the inclusivity in her makeup and fashion ventures. Rihanna spoke to ET after the launch of her Fenty Beauty line.
She said that “all women deserve to feel beautiful” and “deserve to have options when they go to the makeup counter”.