According to multiple sources, top film exhibitor FilmHouse has pulled Mildred Okwo’s latest offering “La Femme Anjola” from its cinema for the holiday weekend.
Mildred Okwo herself confirmed the reports in a tweet on April 2nd, 2021 writing;
“FilmHouse has removed us from all cinemas except these ones. I guess it is to make way for their new film. it is their cinema and they will do with what they please.”
FilmHouse has removed us from all cinemas except these ones. I guess it is to make way for their new film. it is their cinema and they will do with what they please… https://t.co/P0v5kVZqpA pic.twitter.com/ccBFwtTRlY
— Film Director (@MealdredO) April 2, 2021
It is most peculiar as “La Femme Anjola” is doing good numbers in cinemas. The film currently tops the box office in second place grossing N8,102,100 according to CEAN’s report. This is from screen in 49 different locations in its first week of release. Many have accused FilmHouse of removing “La Femme Anjola” for Niyi Akimolayan’s “The Prophetess” which they also co-produced.
Mildred Okwo also revealed this would not be the first time FilmHouse will prematurely yank her film from its cinemas. According to the filmmaker, in 2015, the film exhibitors also pulled her film “Surulere” out of their cinemas despite its good performance.
While FilmHouse is yet to make an official statement, its Communication Analyst Jude Martins did have a few things to say. In now-deleted tweets, he trolled Mildred Okwo, accusing her of being a cry baby and gathering cheap publicity for her film.
–“Going Unclad On ‘La Femme Anjola’ Was Worth It”- Nonso Bassey
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See reactions to the film saga below
I don’t want to just start talking. When I saw the movie at Filmhouse benin, it was shown on a bad screen. The screen had many lines.
This is similar to what they did to Lionheart, they don’t want any competition for their new film.
— 👁I👁 zebz (@I_Zebz) April 2, 2021
Same old issues, distribution houses should have no business producing their own films.
Let everyone harness the possibility & potential in their own field.
Film distributors should widen their network on how to make our films more accessible to Nigerians not producing films
— EmmaCraft (@emmanuel_nzube) April 2, 2021
So multiple films can’t thrive in film house cinemas? https://t.co/tZOQNMObmW
— 🎀Eyinjueledumare (@Morenike_me) April 2, 2021
that’s how they keep on forcing mediocre Movies on us, inflate box office scores to prove their movies are successful above deserved films. Genevieve said it but no one listen. Aunty M pull ur movie from dem and try streaming online b4 they leak it 2 pirates
— NuelBraxton2 (@nuelbraxton24) April 2, 2021
Omo genevieve called them out for this same thing. How do you remove a movie during a long a*s holiday period like this. So sorry ma’am. That movie is a master piece and I hope to watch it again soon. https://t.co/rFH6oNcwCD
— Tóbilọ́ba (@ATOMTGOLD) April 2, 2021
FilmHouse? LOL! Not surprised. https://t.co/a7rJjgW1sr
— ‘Șẹgun Ọdẹjimi (@SegunOdejimi) April 2, 2021
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