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Quibi Adds Sharing Options As Downloads Decline Massively

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Quibi isn’t having so much of a good time anymore. After hitting 1.7million downloads in its first week, the short video app will now add sharing options against its initial stance to boost Quibi’s relevance.

 

The company’s Co-founder Jeffrey Katzenberg in an interview with the New York Times attributes “everything that has gone wrong to coronavirus.”

 

Quibi had blocked sharing to platforms like Twitter, Facebook, Instagram, TikTok, and Reddit. Now, Katzenberg and his team are trying to change this and ensure that Quibi is “less walled off from the internet.

 

“There are a whole bunch of things we have now seen in the product that we thought we got mostly right. But now that there are hundreds of people on there using it, you go, ‘Uh-oh, we didn’t see that,” Katzenberg said.

 

Quibi Sharing options
Quibi’s co-founderJeffrey Katzenberg.  Photo: Drew Angerer / Getty.

 

Quibi dropped out of the 50 most downloaded free iPhone apps in the United States a week after it was launched. The app is now ranked 125, behind the game app, Knock’em All, according to the analytics firm Sensor Tower.

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Although Quibi comes with a free 90-day trial, only 2.9 million people have downloaded the app according to Sensor Tower. Quibi believes the figure is about 3.5 million. The company, however, says that only 1.3 million are active users.

 

Katzenberg is unhappy with the numbers. “Is it the avalanche of people that we wanted and were going for out of launch? The answer is no. It’s not up to what we wanted. It’s not close to what we wanted,” He asks

 

The app is working to make itself more appealing by adding a share button. This will allow users on the app to share videos with other social media sites, perhaps their contacts will also be interested. Likely, the new sharing options will help Quibi gain relevance and increase its download numbers.

 

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