Peloton Suspends Live Fitness Classes As An Employee Tests Positive For COVID-19
Peloton has canceled its live fitness classes for the time being after one of its employees tested positive for COVID-19 in New York. It had confirmed the news of its sick employee on Friday 3rd April 2020 before suspending live classes on Monday 6th April 2020.
Peloton Interactive Inc is an American exercise equipment and media company that was founded in 2012. It was not launched publicly until it obtained funding via a Kickstarter funding campaign in 2013. Since then, the company has been gaining popularity.
One of its most popular products is a stationary exercise bike that is worth about $2,000. The company had seen a rise in subscribers streaming its live fitness classes from home in the wake of the widespread coronavirus lockdown.
However, it can no longer continue until further notice as one of its employees handling the live classes has tested positive for the virus. The sick staff worked at its New York City-based production studio.
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Yet, this does not mean that Peloton will lose many of its customers. The company confirms that members will still be able to access its on-demand classes as well as any prerecorded content. There are also plans to upload and improve pre-recorded content over the next few weeks.
In fact, according to Business Insider, a Needham analyst Laura Martin suggests that this may not be bad. She said: “This may drive higher unit sales and subscription revenue in 2020.”
Additionally, Peloton has said that it will continue to deliver its flagship bike to people’s homes when they request it. But, it is suspending delivery of its $4,000 treadmill because its size requires that employees enter people’s homes.
Live classes from its London studio have also ceased as well as a precaution. Before the employee tested positive, several Peloton members have urged the company to stop live classes until the pandemic ends.
For now, the company suggests that it may resume live classes by 30th April 2020.
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