Ozinna Anumudu: Speaking On Branding And Fashion With Love
When Zina, as Ozinna Anumudu is fondly called, walks into her office, she exudes the kind of energy that makes one want to relax in a couch and just listen to her speak. Today, the fashionista wears an Erilyn by Temitope dress and John Richmond shoes. The two-toned dress is in her favourite colour, blue, and the shoes match the other more-neutral colour of her dress.
***Plat4om giveaway: Check the picture at the end for a surprise.***
Although the influencer’s large following knows and is loyal to her for her more fashionable side, there’s much more to this businesswoman than most know.
Ozinna Anumudu draws passion from fashion and branding, two industries in which she has successfully carved a niche for herself. After securing a bachelor’s degree in Economics from the George Washington University in the United States of America, she found herself in a field she had more passion for: Communication. Zina would then go on to further her studies in line with this newfound passion, bagging a masters degree at the prestigious Sciences Po in Paris.
But she clearly didn’t stop there.
After relocating to Nigeria, Ozinna founded The Style Concierge (TSC) Agency, a brand strategy and communications consultancy that caters to creatives and businesses across industries. She’s worked with major renowned brands. They include Lanre Da Silva-Ajayi, Guaranty Trust Bank, Style Temple, Grey, Orange Group, Biola Alabi Media and Lady Biba.
As a #BuyNigerian advocate and with her constant show of admiration for Nigerian fashion brands, Ozinna grew a loyal fashion following on social media. This move birthed Ozinna.com, an e-commerce platform where she shares her fashion, her life and everything between. It is also an avenue for her followers to purchase items from the Nigerian brands she wears.
Being the daughter of a well-known fashionable woman, Nkiru Anumudu, it is no wonder that Zina is a fashionista herself. Ozinna, like her mother, refuses to tone down her style or conform to the boundaries the average working-class Nigerian may face. This is evident in the bold colours and daring outfits she frequently wears.
Speaking with Ozinna was as refreshing, both on and off the camera, as it was scrolling through her Instagram feed. Watch the interview below as Plat4om Editor Chidirim Ndeche discusses with Ozinna Anumudu on the tricks of the trade and the one styling rule you should never compromise on.