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“Nwa Ika Ibe Ya!”: BBNaija’s Prince Is Guinness First Ambassador

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Guinness has unveiled Prince Nelson Enwerem of BBNaija lockdown as it’s first-ever Nigerian Brand Ambassador.

His endorsement was announced in an interesting short film tagged “Nwa Ika Ibe Ya”. The film showcases the rich and colourful heritage of the people of Aba, in Abia State Nigeria. It also showcases Prince as the 25-year-old son of HRH Eze Leo Mike Enwerem, Ebi 1.

Nwa Ika Ibe Ya"!: BBNaija Prince Is Guinness First Ambassador

Meanwhile, speaking at the unveiling, AdenikeAdebola, Marketing & Innovation Director, Guinness Nigeria, explained: “We are beyond excited to unveil Prince as our first ever sign-on as Guinness brand ambassador. Prince’s self-belief, passion and his unapologetic connect to his rich and powerful heritage embodies the character of Guinness.

Prince expresses himself with confidence, lives his truth with boldness, and inspires the next generation of leaders for his intellect, clarity, and audacity.

This association for us is as perfect an embodiment of the Guinness character as it gets”

Watch the video below.

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In response, Prince stated how excited he is to be Guinness’s first ambassador in Nigeria. Furthermore, he revealed he is ready for the task.

Nwa Ika Ibe Ya"!: BBNaija Prince Is Guinness First Ambassador

“I am uncharacteristically humbled. And that’s saying something. Truth is, I have always demanded more of myself. I never settle. set a high bar with everything I do and work hard to attain my ambitions, and I no apologies for this.

 It is a challenge that I fully intend to deliver. I look forward to sharing my magical heritage, my extraordinary story, and my life’s walks with a new generation of Guinness lovers.”

Prince Enwerem is a model and entrepreneur from Abia State. He is a graduate of the University of Calabar, where he studied Pure Physics.

He was also the winner of the Face of University Nigeria unisex pageant in 2016. In 2018, he won Silverbird’s Mr Nigeria 2018 contest.


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