Nissan Denies Reports that It Is Working On The Apple Car Project

Nissan Denies Reports that It Is Working On The Apple Car Project

Nissan is denying reports that it is in discussions to work with Apple on its long-rumored autonomous car project. The carmaker also issued a statement denying the claims.


The Financial Times reported that Apple had approached the Japanese automaker about a potential partnership “in recent months”.


“We are not in talks with Apple. However, Nissan is always open to exploring collaborations and partnerships to accelerate industry transformation,” a Nissan spokesperson said to Reuters.

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This is not to say that the Financial Times was wrong. That report says that “the contact was brief and the discussions did not advance to senior management levels following divisions over branding for the iPhone maker’s electric vehicles”. It also says that the talks broke down after Apple’s request that Nissan manufacture cars carrying Apple’s branding.


“We have our own customer satisfaction, which comes by car. No way we are going to change the way we make cars,” Nissan COO Ashwani Gupta said to the Financial Times. He also states that no talks aren’t happening at the moment. But he did not say if they ever did. “The way we design, the way we develop, and the way we manufacture is going to be as an automotive manufacturer, as Nissan”.


The reports had previously stipulated that Hyundai was in discussions with Apple to make the autonomous vehicles. However, the Korean carmaker later issued and then very quickly retracted a statement saying it had entered discussions with Apple.



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Kolawole Awolope

Passionate about talking, passionate about talking tech.

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