Nigerian Television Authority (NTA) Acquires English Premier League Broadcasting Right
The Nigerian Television Authority (NTA) gets the right to broadcast the English Premier League on a sub-license. According to a report by The Guardian, NTA will be able to air at least one match every match week.
It is not clear if the deal is effective starting from the ongoing 19/20 or will start the next season as the report claims the deal covers the English top tier league from 2019 to 2022.
Integral Sponsorship and Experiential Marketing, a Nigerian sports marketing company, had allegedly brokered the deal. The details of the deal are not yet public knowledge but Infront a Wanda Sports Group subsidiary granted the license.
Over the years, Wanda Sports Group has become the major broadcaster of sports around the world. With this new license that NTA has acquired, the English Premier League’s reach will likely increase.
Prior to this acquisition only SuperSport and Canal+ Afrique had English Premier League broadcasting rights in Africa.
SuperSport is the by far the most popular as it has many channels under the name and is owned by DSTv. It provides viewing in South Africa as well as many other African countries including Nigeria.
Canal+ Afrique is an African CanalSat subsidiary that targets francophone countries and other non-francophone countries as well.
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While many see the NTA broadcasting rights as a good move, some criticised the television station for its substandard quality. One tweeted:
Does NTA understand what HD means?
— Oládípọ̀ (@Dclasyc) February 14, 2020
Another also mentioned that the quality of streams will likely be below par. He posted:
I work with the government. I as a chemical engineer was able to solve the networking and software issues of my agency where all the IT government staff are totally illiterate of IT ruduments. Trust me, most NTA tech guys won’t know how to edit videos in 4k.
— Fidelis Auve (@fidelauveout) February 14, 2020
Meanwhile, many TV stations also allow smartphone users to stream directly from their devices.
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