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Nigerian Singer Niyola Opens Up On Why She Left Banky W’s EME Music Label

Nigerian singer Eniola Akinbo, aka Niyola, has opened up on why she left Banky W’s left Empire Mates Entertainment (EME) music label.

Niyola biography: Hidden facts you should know - Afrokonnect

In a recent chat with Chude Jideonwo, Niyiola explained that she was uncomfortable with the business strategy of her ex music label who marketed her wrongly.

According to her, “When a female artiste wants to do music, the first thing any man will think of as a businessman is being s**y. I’m s**y, I’m smart, I love God. But it is also important to find a person or people who understand that.

I think that to be fair on the label, a lot of times, they just didn’t see it, they are businessman and did things as far their knowledge carried them. I should have been marketed as who I was and not just as a girl that is pretty and that can sing.”

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Niyola revealed that she has no regrets leaving EME as the label served its purpose, however, not everyone in the music industry is meant to “blow”.

“Leaving EME wasn’t a happy event. It was not happy in the sense that when you invest time, your blood and all into something, you want to see it do what it’s expected to do.

It was a great time being in EME, I’m not going to lie.  But I want to believe that it served its purpose. I was saying to someone yesterday that, not everybody is meant to, in the Nigerian term ‘blow’

If you’re supposed to appeal to a hundred people, if your circle of influence is within 10 people, you will not exceed that, but if your influence is supposed to impact these 10 people, then that’s what you should focus on. It’s not everybody that’s meant to appeal to everybody. And so, I feel like being on EME helped me to realize that.”

Niyola stormed the music industry in 2013 with her hit song “Toh bad”. That same year she was nominated for the Best Vocal Performance (Female) at the Headies Awards.

She recently featured as the lead actress of Kunle Afolayan’s latest film “Swallow”.

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Charis Ebiaghian

A creative writer ready to dish out juicy stories as they drop. When she is not writing, she is probably thinking of what to write next