Last week, Apple revealed its new set of gadgets, a new line of tablets. On 25th March 2019, Apple launched a new set of services that will put them at the fore of entertainment. The main product is the Apple TV Plus.
The new streaming services include Apple News Plus, a new update to the Apple TV app and the Apple Arcade. With this move, it seems Apple has taken an unprecedented route. A larger percentage of the company’s revenue is from the iPhone devices. It looks like they are trying to shift focus from the gadget to services.
Apple CEO Tim Cook says the service will become the new home for the world’s most creative storytellers. It will feature exclusive original shows, films and documentaries. The big reveal featured Hollywood director Steven Spielberg and other actors attached to the TV shows that will project the service.
Other actors like Reese Witherspoon, Jennifer Aniston and Steve Carell also took to the stage to discuss an original called The Morning Show coming on the platform. Celebrities like Jason Momoa, Alfre Woodard, Kumail Nanjiani and Sara Bareilles also spoke about the many shows they have lined up for Apple TV Plus. Spielberg announced that he would be producing some great content for the Apple TV Plus.
Sounds like Netflix, but the price of this service will show how much of a competition it is.
With all these, Apple will expectedly spend about $2 billion on original content to compete with the likes of Amazon TV, Netflix and Hulu.
At the end of the show, Apple made the grand reveal of celebrities and projects for Apple TV Plus. The event took place at Apple’s headquarters in California, the Steve Jobs Theatre.
The new Apple TV Plus subscription will focus on privacy and keep your information away from advertisers. It is going to be ad-free and available on demand for online and offline viewing. The service will launch in more than 100 countries later in the year. But Apple is yet to reveal how much the service will cost.
After the new line-up of phones unveiled by other competitors earlier in the year at the Mobile World Congress 2019, the expectations were foldable phones. It looks like Apple has a lot of mobile devices out there already that will support the use of the service. You might be saving funds by not having to get a new gadget. But the new line of services to subscribe to is not going to make it any easier on your pocket. In January, Cook said Apple had reached 1.4 billion active iOS devices.
The company confirmed that the new TV app will come to the Mac soon. They also revealed that iTunes Movies and TV app for Samsung TVs, Sony, LG, Vizio, and others are also in the works.
Apple also announced other services like the Apple Card, Apple News and Apple Arcade. The Apple Card is a credit card built for simplicity, transparency and privacy. Apple News+ gives you full access to hundreds of magazines and newspapers. Apple Arcade is a gaming service.