- Nokia changes to new logo as it is rebranding to reflect focus on building network infrastructures and industrial digitalization, distancing itself from its legacy as a mobile phone maker.
- The company’s new logo marks a significant change from its previous logo, which it had used for about 60 years.
- Nokia sold its mobile phone business to Microsoft in 2014 and now focuses on licensing patents to smartphone makers and selling networking equipment, as well as making strides in the 5G industry.
Nokia shows off new logo to show that it has moved on from making mobile phones to focusing on building networks infrastructures.
In a statement by the company’s chief, Pekka Lundmark, it is no more the maker of phones that people used to know it as. “We want to launch a new brand that is focusing very much on the networks and industrial digitalization, which is a completely different thing from the legacy mobile phones,” he said at the MWC 2023.
According to The Verge‘s coverage, the company had been using the old logo for about 60 years before this rebrand.
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Named after the Nokianvirta river in Finland where it had its start as a single paper mill operation, the company has come a long way as it is no stranger to shifting focus when it is necessary.
Kicking off #MWC23 with news. This is @Nokia but not as the world has seen us before.
Our new brand signals our ambition to harness the exponential potential of networks, drive digitalization across every industry https://t.co/flJpdmn0Ue. #NewNokia pic.twitter.com/x8asup3OtT
— Pekka Lundmark (@PekkaLundmark) February 26, 2023
Nokia sold its mobile phone business to Microsoft in 2014 after it failed to keep up with the smartphone boom which Apple, Google and Samsung would come to dominate. However, Microsoft eventually sold the business to HMD Global, a new company founded by some old Nokia employees.
HMD will continue to sell the smartphones with the Nokia name despite the rebranding. Meanwhile, Nokia’s future is in licensing patents to smartphone makers and selling networking equipment. It is also making long strides in the 5G industry.
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