The latest Google Search tip is to put keywords in quotes as the engine will bring results where those words appear exactly as you searched them.

In a blog post on Thursday, Yonghao Jin, a software engineer working on Search, said that the new feature is for people who ‘ know they absolutely, positively only want webpages that mention a particular word or phrase.’ Does this description fit your search needs? Then you are in luck.

Before now, Google searches were mostly seen as individual words. Thus, the engine brings relevant results based on the relationships between phrases and not always how they appear after each other in your query. So, you could have web pages that do not even mention the group of words in that order at all.

Jin said this was because the quoted words do not appear in page areas that could be used for snippets. They could be in a menu item, for example, which would require additional navigation and not appear suitable in a snippet description.

All that is about to change with the quotes feature. Additionally, not only will the results have the words in that particular order, but they will contain snippets on where to find them on the web page.

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“The snippets we display for search results (meaning the text you see describing web content) will be formed around where a quoted word or phrase occurs in a web document. That means you can more easily identify where to find them after you click the link and visit the content. On desktop, we’ll also bold the quoted material,” Jin further said.

However, bolding doesn’t work on mobile results, and they won’t appear in snippets results for recipes or video boxes. Also, you will not see your quoted phrases in bold if you use search modes like news or images.

While you set out to enjoy this new Search tool, remember that some quoted materials may not appear in areas where they are easily visible. This inconvenience may make it seem like they are not on the page when they really are. The best thing to do is use the browser’s Find on Page feature to see where exactly your quoted text is on the web page.

Also, some pages may have changed since the last time Google crawled it, so the phrase may have been removed when you visit it. Then, there is the issue of the words appearing in the title links and URLs, where the search engine will not bold the terms you quoted. And another useful info is that when you search words with punctuation marks, the engine sees them as spaces, which can affect results.

In the end, Google can perform quite well without quotation marks, encouraging users to try searching without resorting to quotes. Only use them when you don’t get the desired results from your first regular search.

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