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Netflix Is Testing TikTok Style Feed For Kids On The iOS App Platform

Netflix is currently testing a new TikTok style feed for kids on its iOS app. This will show short clips of content from its children sections according to reports from Bloomberg. The streaming company is eyeing a high demand for children related content and will be copying the TikTok style.

Netflix Is Testing TikTok Style Feed For Kids On The iOS App Platform
Screenshot from Bloomberg

Most of these contents will be shown in landscape mode different from its rivals view in portrait. While there are numerous calls to reduce or limit children content for gaming and media; Netflix is limiting these clips to 10-20 in a single sitting.

The kid’s Clips will be launching this week in the following countries, the US, Australia, Canada, Ireland and Latin America. Elsewhere, Chinese Regulators have limited children’s gaming screen time to 3 hours, this is according to a report from Reuters.

China Restricts Online Gaming Play for Minors to One Hour on Fridays, Saturdays, Sundays, and Holidays

These new rules come from the National Press and Publication Administration (NPPA), as they try to curb the online addictive gaming in china.

The New rules are applicable to children under the age of 18 and are effective 30th August 2021. This means children in china only have an hour of gaming on weekends and public holidays from 8 pm to 9 pm.

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Gaming addiction was previously described by the Chinese government as “spiritual opium”. Online gaming addiction for minors in china has worsened, this new move reduces the former limit of an hour and a half gaming to just one.

China Bans Kids From Playing Online Games Monday Through Thursday | PCMag

This latest crackdown by the Chinese government is severely hurting the lucrative gaming business in China. Reuters reported that Investment company Prosus with a 29% stake in Tencent lost about 1.45% after the news.

The iOS app for Netflix has this new kids clip feature in testing and there’s no word yet for Android availability. The kid’s clip feature will be using the familiar Tiktok style to showcase child-friendly content.

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