Netflix has removed the option of free trial which allows its potential subscribers in the United States to test the service free for the space of 30 days.
The company started phasing out the option for US-based subscribers this month. However, they have spent the last couple of years phasing out the option in a number of countries around the world. To replace the free trial, Netflix is introducing new ways to try and attract potential subscribers, including posting some educational content on YouTube for free and other forms of content sampling.
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With Netflix free trial offer gone, the platform is going to test even more forms of content sampling promotions for people within the United States. Recently, Netflix launched a portal to watch a number of episodes from its top series for free. Netflix also made one of its films, “To All the Boys I’ve Loved Before”, available to watch without subscription.
The streaming platform’s decision to cancel its free trial comes at a time when other streaming services are leaning heavily on trials. These trials are aimed at building their initial subscriber bases. For example, Apple just extended the initial free period for Apple TV Plus subscribers by three months to February 2021. Meanwhile, services like Quibi and Disney Plus launched while touting free trials.
With Netflix free trail out of the way, the company is exploring other ways to build out that subscriber base. Those experiments will continue into 2021.
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