On 24th July 2020, Microsoft announced a partnership with NBA to bring Microsoft Teams latest feature, Together mode, to fans. Here are the details of this partnership.
As we have previously written, the Together mode on Microsoft Teams allows users to enjoy video conferencing in a new interactive way. The feature uses AI technology to create a virtual background where users appear to be seated close together.
It could be a conference room setting, a coffee shop or even an arena. With Microsoft Teams Together feature, NBA fans would enjoy games more than when they are just watching virtually as is obtainable on other videoconferencing platforms.
This is because the mode allows users to maintain eye contact like they are in a real-life setting. Also, it enables them to see others’ reactions clearly.
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The feature will be available just in time for the NBA season to resume on 30th July 2020. To make both the fans and players feel each other’s presence more, Microsoft says in its announcement;
“The NBA will outfit each game court with 17-foot-tall LED screens that wrap three sides of the arena. These ‘stands’ will be populated with more than 300 cheering fans who will join the game using Together mode in Teams.
“Alongside a view of their fellow fans, participants can watch a live feed of the game right within Teams.”
The software company also reveals that this is not the first time it is collaborating with the sports body. In April, Microsoft and the NBA had entered a partnership to create ‘next-gen’ experiences for fans. They did this by providing a new engagement platform for fans.
This offered content such as; live, and on-demand game broadcasts. It also provided historical video archives, and unique insights and analysis for NBA fans, coaches, and broadcasters.
The NBA said that it is excited with its partnership with Microsoft on using the Together mode on Teams. Meanwhile, Microsoft has revealed that it still has more ‘broadcast and digital enhancements’ on the way for sports fans.
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