More Life Growth Co: Rapper Drake Launches Cannabis Brand
Canadian Icons Come Together: Canopy Growth and Drake Launch New Cannabis Wellness Company
Details here: https://t.co/RvNXSPFffw
— Canopy Growth (@CanopyGrowth) November 7, 2019
Drake joins Seth Rogen, Evan Goldberg, Martha Stewart and Snoop Dogg in partnering with Canopy Growth.
The new company, More Life Growth Company, will be based in Drake’s hometown of Toronto. Drake will also own 60% of the company. Meanwhile, Canopy will retain a 40% stake and distribution rights, and run its day-to-day operations.
In a statement, Canopy chief executive Mark Zekulin said:
“Drake’s perspective as a culture leader and entrepreneur combined with Canopy Growth’s breadth of cannabis knowledge will allow our new company to bring an unmatched cannabis experience to global markets.”
For his part, Drake called the business venture “really exciting.” He said,
“The idea of being able to build something special in an industry that is ever-growing has been inspiring. More Life and More Blessing.”
Comedians Rogen and Goldberg (“Superbad,” “Pineapple Express” and “This is the End”) also launched Houseplant in March with Canopy Growth.
Rapper Snoop Dogg partnered with the Smith Falls, Ontario company in 2016 to create the brand “Leafs by Snoop” or LBS. Likewise, his friend and lifestyle guru Stewart plays an advisory role in the development of its CBD or cannabidiol products.