Microsoft is rebranding its Xbox Live and it will now be “Xbox network”. The new branding has started appearing in the Xbox dashboard recently for beta testers, with clips uploading to “Xbox network” instead of Xbox Live.
Microsoft has also confirmed the rebranding of its Xbox Live feature. “’ Xbox network’ refers to the underlying Xbox online service, which was updated in the Microsoft Services Agreement. The update from ‘Xbox Live’ to ‘Xbox network’ is intended to distinguish the underlying service from Xbox Live Gold memberships,” a Microsoft spokesperson said in a statement.
The Xbox service had always been know as Xbox Live since its launch 18 years ago. Microsoft first hinted at the rebranding in August 2020 after Microsoft updated its Services Agreement.
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At the time Microsoft announced a price hike for Xbox Live Gold but it quickly had to reverse the decision. Now, Microsoft plans to drop the subscription requirement for free-to-play games on its Xbox network in the coming months.
Microsoft hasn’t yet confirmed exactly when it will remove the subscription requirement. However, this means that some games will no longer require Xbox Live Gold as a result.
Director of Programming for the Xbox Live, Larry Hryb, also known as Major Nelson, who bears Xbox’s Live major Nelson now refers to himself as Xbox’s Major Nelson.
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