Microsoft Disses Apple’s MacBook Keyboard In Its New Surface Pro 7 Ad
The decades-long rivalry between Apple and Microsoft is alive and well. Microsoft in Its new Surface Pro 7 AD disses Apple’s MacBook keyboard.
In the past, Apple’s Touch Bar has come under fire. Users have said it is awkward and can quickly get bumped inadvertently while typing.
A boy asks in the AD, inspecting the thin keyboard display, which provides interchangeable keys, “Mac gave me this little bar, but why can’t they just give me a whole touchscreen?”
The Surface Pro has a detachable keyboard and comes at a cheaper price than Apple’s MacBook Pro pricing. The Surface Pro 7 starts at $890, compared to $1,299 for Apple’s cheapest MacBook Pro edition. Apple did not respond to a request for comment on the AD immediately.
According to Bloomberg’s Mark Gurman, Apple is in the process of ditching the Touch Bar entirely in favor of actual buttons. Apple is testing different devices without the Touch Bar.
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In 2016, the OLED Touch Bar launched and bore similarities to a related touch s***p developed as a concept by Microsoft in 2010. Dubbed the “Adaptive Keyboard” Apple discussed the notion of a computer keyboard with keys completely customized according to patent filings.
As far back as 1999, according to The Verge, Microsoft explored the concept of adding touch elements into the keyboard. The concept for an adaptive keyboard, though, did not pick up steam like the Surface tablet from Microsoft launched in 2012.
Microsoft apps do not work on Apple’s Touch Bar in large part, although the company announced in December that it plans to apply to the Touch Bar by adding more controls to the bar for Microsoft Office applications. Within a month, Microsoft plans to introduce Touch Bar Meeting Controls for Teams on Macs.
A Continuous Competition
The two corporations have exchanged remarks before. There has been a long-standing rivalry between the two firms since the ’80s, including decades of feuding between the owners’ Bill Gates and Steve Jobs. Apple’s “Get A Mac” marketing campaign for years has seen actor Jason Long place the goods of Apple as more modern than a Microsoft PC, depicted by author John Hodgman.
Microsoft replied with its “I’m a PC” ad campaign.
In 2016, after consumers were overwhelmingly confused by Apple’s newest Macbook Pro, Microsoft said it saw a sales increase. In 2019, Microsoft at its Surface case seemed to diss Apple’s laptop. Although not explicitly mentioning Apple, Microsoft Chief Product Officer Panos Panay referenced the keyboard architecture of the company, the lack of a mouse on iPads at the time, as well as many other design features.
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