Iconic French fashion designer Pierre Cardin is dead. He died at age 98. During the ’70s and ’80s, the Cardin name was embossed on thousands of products, including watches and bedsheets. These products were sold at over 100,000 stores across the world. Cardin was known for popularizing the Space Age style that became common in the 1960s.

The French Academy of Fine Arts announced Cardin’s death in a tweet on Tuesday 29th December. It did not specify when the designer died or his cause of death. Pierre Cardin had been among its illustrious members since 1992.

“Fashion is always ridiculous, seen from before or after. But in the moment, it’s marvellous,” Cardin said in a 1970 interview with French television.

With André Courrèges and Paco Rabanne, Cardin specialized in “sharp shapes” and graphic patterns starting in the 1950s. He was known for spandex gowns with plastic hoops, bubble dresses and bucket hats that covered the entirety of a model’s head. However, the brand’s look remained largely unchanged over the years, causing dwindling sales.

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Born in Italy in 1922, Pierre Cardin moved to France during his childhood and became a tailor’s apprentice at age 14.

He worked as an assistant in the House of Paquin and also worked with Jean Cocteau, Elsa Schiaparelli and Christian Dior.

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