The Knor Jollof Festival was held on Monday, October 1st, 2022, at the Muri Okunola Park Lagos. The event was aimed at gathering food lovers across Lagos. These foodies all went home savouring the deliciousness of Jollof rice.

At the show, celebrity chef, Chef Fregz was on the ground to show foodies, a simple step-by-step process to make Jollof rice.

Although the event was free, participants were made to register before the event.

It was also an opportunity for foodies to try the new Knorr natural cubes which contain parsley, bay leaf, spices, and other herbs naturally dried and expertly blended for a perfect balance of natural and healthy flavour.

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Other memorable activities at the event were a recipe masterclass, sales exhibition, music and dance, jollof cooks-off etc.

Jollof, or jollof rice, is a rice dish from West Africa. The dish is typically made with long-grain rice, tomatoes, onions, spices, vegetables and meat in a single pot, although its ingredients and preparation methods vary across different regions.

Jollof comes from the Senegambia region of West Africa, particularly Senegal. There they call this rice dish thieboudienne or ceebu jen.

Since the 2010s there has been increasing interest in West African foods in the western world. Jollof food festivals have been held in Washington, DC, in the US, and Toronto, Canada. “World Jollof Day” has been celebrated since 2015 on 22 August, gaining traction on social media. On 3 November 2022, the dish was honoured with a Google Doodle

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