Canadian singer-songwriter, Justin Bieber has launched his pre-rolled cannabis business in conjunction with US based company Palms
The initiative is named “Peaches” after Bieber’s hit song released in March 2021.
Bieber had earlier hinted at the partnership in the song with lyrics such as “I got my peaches out in Georgia/I get my weed from California.”
It said the partnership is also aimed at addressing the age-long stigma associated with the use of cannabis.
“This limited edition line of single strain, indoor flower pre-rolls is rolling out in CA, NV, MA & FL. Our goal is to make cannabis more approachable and help destigmatize its use,” it wrote on the website.
The company said the “high-end” pre-rolls will come in a pack of seven, with a custom Bic lighter and box, both stamped with the word ‘Peaches’.
Also read:
– Justin Beiber Jumps On Wizkid’s “Essence” For The Remix, “Made In Lagos” Deluxe Is Coming
– “Squid Game” Creator Says Studios Rejected The Show For Ten Years
– Netflix To Award Howard University Freshmen $5.4 million Scholarship In Honour Of Chadwick Boseman
“In collaboration with Justin Bieber, Palms is excited to introduce a high-end line of indoor pre-rolls celebrating Justin’s song, Peaches. Every pack comes with a custom Bic lighter,” it added.
According to Bieber, the partnership will help change the narrative about the use of cannabis among young people.
“Weed was something that I felt people tried to make me feel bad for enjoying. But I’ve now found a place in my life for weed products that have been beneficial in my human experience.” He told Vogue on Monday 5th September.
It is understood that portion of the proceeds from the venture will be donated to the Last Prisoner Project, which advocates for criminal justice reform around drug policy.
Part of the proceeds will also be used to support Veterans Walk and Talk, which advocates the medicinal use of cannabis within military veteran communities.
For your daily dose of tech, lifestyle, and trending content, make sure to follow Plat4om on Twitter @Plat4omLive, on Instagram @Plat4om, on LinkedIn at Plat4om, and on Facebook at Plat4om. You can also email us at info@plat4om.com and join our channel on Telegram at Plat4om. Finally, don’t forget to subscribe to OUR YOUTUBE CHANNEL.