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Jennifer Aniston To Launch Beauty Brand “LolaVie” This September

American actress Jennifer Aniston is set to launch her own beauty brand “LolaVie” on 9th September 2021.Jennifer Aniston Will Launch Her Own Beauty Brand "LolaVie" This SeptemberPage Six Style reports that the “Friends” actress filed an application to trademark the name “LolaVie” in the areas of face and body lotion, shower gel, candles and hair care in July 2019.

The Hollywood star has been the face of Aveeno for several years. She admits she has used their Daily Moisturising Lotion since she was very young after her mother introduced her to the product.

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“My mum first introduced me. It was in my bathroom and she said, ‘You’ve got to put moisturiser on your body.’ I totally fell in love. It was just one of those things, you used it just because it was there and your mom told you to use it.

I’m a creature of habit, so then when I went out on my own, I went to the same exact store and bought it.”She said

Jennifer Aniston would likely face some stiff competition in the celebrity skincare space. Presently,  Hailey Baldwin and Ariana Grande are both set to launch cosmetics companies this year. Kim Kardashian is expanding into skincare.

Meanwhile, Rihanna, Jennifer Lopez and Kylie Jenner are among the other stars already dominating the skincare and beauty game.

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