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Instagram Now Makes It Possible To Search For Posts Using Keywords

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Instagram is coming up with new ways to search for posts on its platform. The photo and video sharing service has begun to surface relevant content when you look for posts using keywords.


Prior to this update, you could only search for hashtags or account names. It was a longtime limitation that restricted the way you discover contents on Instagram; since it won’t surface photos or videos that did not contain the hashtags you were trying to find, for instance.


With the latest development, you can search for content that matches your keywords; notwithstanding whether it contains relevant hashtags or not.

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Instagram’s new algorithm takes note of many factors such as when you shared the post, the caption, as well as the photo or video being shown. In addition, IG relies on machine learning to surface ‘the highest quality content that’s relevant to you.’


There are some restrictions to the type of content you can find, however. For example, Instagram would block you from searching for such terms as ‘QAnon’ or content related to politicians like Donald Trump or Joe Biden. That said, you can still look for their profile names. Instagram pointed out that its new search tool is limited only to general topics and likewise keywords that adhere to its community guidelines.


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