Instagram is testing a feature that can change video posts into Reels in a bid to have more short-form content.
Reels was created to compete with TikTok, and so far, it has barely scratched the armor that the viral video-sharing app has on. In a statement, Instagram claims that it is just trying to improve user experience by simplifying things.
However, we know that is just the surface detail of things. The underlying details include trying to have more Reel contents to increase user traffic.
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“We’re testing this feature as part of our efforts to simplify and improve the video experience on Instagram,” a company’s spokesperson revealed.
The feature is being rolled out for some users, and you will see a message that says “video posts are now shared as Reels” if the feature is available to you. Additionally, other users can see your Reels-converted videos if your account is set to “Public,” and they can even use the audio to create their own Reel. However, if your account is set to “Private,” only your followers will see your Reels.
You can also choose to allow other users to remix your Reels or not in the account settings.
The company has not said anything about the public rollout timeline of this feature. But, with the recent changes going on at its parent company, Meta, this feature will likely see the day. It falls under its goal of promoting Reels.
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