India’s Reliance Jio has launched an online grocery service that will rival Amazon, Flipkart and Walmart in the Indian market. Reuters reports that the service will use Facebook’s WhatsApp for the business as part of the two companies’ recent partnership.
The service, which is under Reliances’ eCommerce arm, JioMart will deliver groceries in more than 200 towns across India, Damodar Mall, chief executive of grocery retail at the Reliance Industries Limited, said on Twitter
According to Mall, Reliance is looking to tap into the opportunities presented by the current pandemic.
“Never waste a crisis, they say! A wise colleague mentioned today, ‘Alibaba also flourished starting from the SARS crisis’,” Mall said in the tweet.
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See his Twitter post below:
Never waste a crisis, they say!
A wise colleague mentioned today, “Alibaba also flourished starting from the SARS crisis.”
— Damodar Mall (@SupermarketWala) May 23, 2020
JioMart already offers free express grocery delivery from neighbourhood mom-and-pop stores. It will look to challenge its local rivals, which are also heavily investing in groceries for their growth. Groceries are essential and thus have been one of the most sold items recently while millions observe social distancing guidelines
Reliance has been fundraising through its Telecom arm, raising $10 billion from investors. Reliance Jio received the amount from investors like Facebook, Silver Lake Equity, and Vista Equity Partners within a month.
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