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How Drake Leveraged On TikTok To Debut New Single “Tootsie Slide” On Billboard No 1

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Drake’s Tootsie slide has become  No1 billboard chart song making it his 3rd single and only male act to debut a song atop the chart.

 

Sailing right past The Weeknd’s “Blinding Light” which had stayed on top for 2 weeks, the newest single follows “God’s Plan” and “Nice for What” in 2018 to debut at the top.

 

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Photo: Naijavibes

 

Among all artists, Drake equals Mariah Carey, who first sent three songs onto the Hot 100 at No. 1: “Fantasy” (Sept. 30, 1995); “One Sweet Day,” with Boyz II Men (Dec. 2, 1995); and “Honey” (Sept. 13, 1997).
Britney Spears, Justin Bieber and Ariana Grande have each debuted two songs atop the Hot 100.

But without the traditional promotion of club and radio plays given the ongoing pandemic, how did Drake debut at No1?

Last year, the only other app that surpassed Tiktok in downloads was WhatsApp; the Chinese app currently has over a billion downloads and user-ship.

 

With just 12 seconds, the app encourages users to make videos miming to different voice overs and majorly, music.

 

Tootsie slide became a viral rave on TikTok when a video of Atlanta dancer, Tootsie doing moves to the song surfaced on the app.

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With simplistic dance steps and suggestive lyrics “It goes right foot up, left foot slide / Left foot up, right foot slide,” the song took to TikTok like fish to water.

 

Users not only replicated the dance them in many fun ways, Drake’s streaming on Spotify shot up doing astronomical numbers.

 

The 33yr old is however not a stranger to simple yet viral dance moves. His smash hit “hotline bling” fitted with gawky moves birthed several memes. His song ‘In My Feelings’ also inadvertently sparked the ‘Kiki challenge’ of summer 2018.

 

Tootsie slide was however targeted at TikTok and the result is shining No1 spot on the charts.

 

Drake is not the only artist to have has leveraged on TikTok’s. The Weeknd’s Blinding Lights started trending on TikTok, Doja Cat and several other artistes have used the same platform to project their music.

Lil Nas X and his success on TikTok

Perhaps one of the biggest success stories from TikTok yet is  Lil Nas X and his Old Town Road hit single. The original song had first received airplay on the with users transforming themselves to cow boy and cow girls and the song jammed in the background.

 

The rapper went on to make a remix with with Billy Rae  which not only earned him a Grammy win but also a record deal with Columbia Records.

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Lil Nas X went from sleeping on his sister’s couch to winning the grammy with hit song ‘Old Town Road’. Photo: New York Times

 

“I should maybe be paying TikTok,” Lil Nas told Time magazine. “They really boosted the song.

 

Lil Nas X has also been hailed as one artiste that understands the workings of social media and knows very well how to use it to his advantage. Even his simplest of  content goes viral on almost all social media platforms.

 

From many indications, the world as we knew has fast evolved and its advised all creatives to leverage on social media and other platforms to make the most out of their craft.

 

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