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Google Pledges Not To Use Fitbit Data As It Waits On EU Approval

Google is making a pledge not to use the data of Fitbit users as it waits on approvals on a deal to acquire the wearable tech company. The pledge comes amid European Union scrutiny and existing antitrust investigations.

 

Google announced its desire for a $2.1 billion Fitbit acquisition in 2019. The deal was, in fact, an attempt by Google to bolster its own wearable tech business, like smartwatches and other devices.

 

The deal, if it goes through, will place Google in a better position in the wearable watch industry. Giving the company a means of battling wearable watch giants like Apple, Samsung, Huawei, and Xiaomi.

 

Fitbit, however, has just a 3% share of the global wearables market as of the first quarter of 2020. For comparison, Apple who has a 29.3% market share.

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In July 2020, a group of 20 consumer organisations protested the deal. The groups sent letters to antitrust regulators in countries like the US, Australia, Canada, and the EU.

 

“This deal is about devices, not data. We appreciate the opportunity to work with the European Commission on an approach that safeguards consumers’ expectations that Fitbit device data won’t be used for advertising,” a Google said in a statement.

 

The EU will now decide on whether to agree to the Fitbit deal on 4th August 2020 following the pledge by Google. This means the commission is postponing the previously set 20th July 2020 date.  The postponement is to enable it to seek feedback from rivals and users before deciding on approving the deal or not.

 

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Kolawole Awolope

Passionate about talking, passionate about talking tech.

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