Google has announced that it is now using recycled materials in all new Pixel and Nest products. The company had pledged that it would include recycled materials in all of its Made By Google products by 2022.
Made by Google products includes Pixel phones, Pixelbooks, Google Home speakers, and Nest devices. It also includes accessories like phone cases and charging stands. This does not mean that the products consist of 100% recycled materials; instead they will just have some recycled products in them.
For example, the back cover of the Pixel 5 is made with 100 percent recycled aluminum while the new Nest Audio has 70% recycled plastic. The sustainable fabric cover was also introduced in the Nest Mini last year. On the latest Nest Thermostat, the part that attaches to the wall is made from post-consumer recycled plastic.
“Google’s focus on incorporating recycled materials in our hardware design not only supports our sustainability commitments but also enables our supply chain partners to confidently invest in and develop these types of materials so that the wider consumer electronics industry can use them too,” according to Google sustainability systems architect David Bourne.
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Google also made other environmental commitments which it says it intends to fulfill. In September 2020, the company committed to running its operations carbon-free by 2030. It also says it has purchased enough carbon offsets to cancel out its emissions since it began operations in 1998.
Google has been carbon neutral since 2007 and it offsets the emissions it generates burning fossil fuels with its investments in renewable energy and other initiatives. Now it is committing to making “all shipping of Made by Google hardware to and from direct customers 100 percent carbon neutral”.
Google is committing to using recycled material in half of all plastic used in all its hardware products by 2025. The company also says it will make its product packaging 100 percent plastic-free and 100 percent recyclable by 2025. “We’ve already made a reduction in plastic use in our packaging since 2016, but we have a lot of hard work ahead in order to meet this new goal,” Bourne says. Bourne also adds that the company will still need to “uncover alternative, recyclable materials” that can still protect its products.
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