Google earlier announced that it will begin supporting Accelerated Mobile Pages (AMP) in Gmail. Now, it is releasing a beta version to the general G suite audience. The AMP for Gmail is designed to be more interactive. You can shop and fill out forms without leaving your inbox.
The new Gmail should feel like an interactive webpage. You can browse images, fill out forms and RSVP events, all from your inbox. Google calls this new feature Dynamic Emails.
Google says it plans to offer this support for Gmail on the web before moving it to mobile devices. Once supported by the new format, this will allow users to get the dynamic emails experience. The list of partners currently on the AMP for Gmail is still limited.
Booking.com, Freshworks, Pinterest, redBus, Nexxt, Doodle, and OYO Rooms are a few companies that will offer dynamic emails in the coming weeks. Also, you may be able to create dynamic emails on third-party email products like Litmus, Pinpoint, Amazon SES, SparkPost and Twilio Sendgrid. This is because they have all also signed on to add AMP support.
The new AMP for Gmail is now available to G Suite customers. Third-party providers like Outlook, Mail.ru and Yahoo Mail will also support the feature. You will, however, need an administrator to opt into the beta to enable it.
This comes after Google announced that it was discarding Inbox by Google and Google Plus for good.