— Google is introducing new features to its Shopping feature to compete with retailers, e-commerce sites and social media platforms.
— Google searches will now show clippable coupon codes in product search results and price comparisons.
Google is coming for price aggregation sites with its new shopping features that help you get the best deals.
When you search for a product on Google, the results will include coupon codes which you can copy and paste. Products in this category will come with a “Special Offer” badge to help you quickly find them. It lets you know that such products have coupons and this feature is coming to mobile and desktop over the next few weeks.
Also, the company is rolling out a feature that lets you compare products prices side by side. This feature will group products into an expandable ‘deals’ category which lets you browse them in the results.
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There will be a price insights feature in Google shopping tab which provides relevant additional info about the price history of a product, if it is available. This feature will show when a product was priced lowest and where.
The shopping feature is one of the aspects that the Search company believes it can improve users’ experience. It has mentioned facing competition from social media sites and e-commerce destinations when it comes to searches like products, dinning, and more.
With the improvements, Google hopes that it can increase the number of people that trust it as a destination to fulfil all their search needs.
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