Google has joined the growing list of tech companies withdrawing from the in-person CES 2022 event. This is due to the rising cases of coronavirus in the United States. The Alphabet-owned company now joins the likes of Hisense, Waymo, Intel and others to announce their withdrawal.
Fast-growing TV company Hisense who usually has large showrooms to display their wares yearly said it would be going virtual for the event. It announced its withdrawal reason “to ensure the health and safety of our team.”
The Search engine said in its announcement that ” we have decided to withhold from having a presence on the show floor of CES 2022.” Even sister autonomous company Waymo in its blog post gave their reasons “Based on quickly rising COVID-19 infection rates, Waymo has made the difficult decision not to participate in person at CES 2022.”
Laptop maker Lenovo also has withdrawn physically from the event. It announced it would “suspend all on-site activity in Las Vegas,” physical site. The likes of Amazon, T-Mobile, Meta and AT&T won’t be attending either.
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Key sponsor T-Mobile CEO Mike Sievert supposedly was to speak at the event, said they would “significantly limit our in-person participation.”
Consumer Technology Association (CTA), who is in charge of the event held its previous 2021 edition completely online. Since it first began in 1967, this is the first time the CES was an all-online event.
Earlier this year, they had hinted at a partial digital and partial physical event. It will still feature events such as keynotes and conferences, product showcases, meetings and networking.
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