You are currently viewing Google Has Completed Its Acquisition Of Fitbit

Google Has Completed Its Acquisition Of Fitbit

  • Post author:
  • Post category:Uncategorized
  • Post comments:0 Comments

Google has announced that its acquisition of Fitbit has been completed as of today. The Mountain View giant initially announced its plans to buy the wearable manufacturer in November 2019, but it had to face some regulatory hurdles.

 

The last, and potentially largest, one was approval from the European Commission in the European Union. The organization announced about a month ago that it had determined that the deal was not a threat to competition, thanks to a series of commitments made by Google. The company will have to continue to allow third-party wearables to have access to all of the same Android APIs as its own devices, including not only APIs already implemented, but any additions made for the next ten years.

Also Read:
– Google Acknowledges Pixel 4A 5G Touchscreen Issue, Promises Fix
– Google Says It’s Working On Notification Issues With COVID Tracing Apps
– Alphabet And Google Employees Announce Plans To Unionise

Google also reiterated that the acquisition is focused on Fitbit devices, not its data. Part of its commitment to the EU included storing Fitbit user data in a “data silo” of sorts, isolated from any data Google can use for advertising. Additionally, Fitbit data can only be used by other Google services with the user’s explicit consent. Fitbit users will also still be able to connect to third-party services they may be used to.

 

Fitbit CEO James Park also released a statement regarding the acquisition; reaffirming that the deal will allow the company to “innovate faster; provide more choices; and make even better products”. For now, no new devices have been announced; but we can probably expect to see Google try to reinvigorate its wearable platform, Wear OS, in the future.

 

 

For your daily dose of tech, lifestyle, and trending content, make sure to follow Plat4om on Twitter @Plat4omLive, on Instagram @Plat4om, on LinkedIn at Plat4om, and on Facebook at Plat4om. You can also email us at info@plat4om.com and join our channel on Telegram at Plat4om. Finally, don’t forget to subscribe to our YouTube channel HERE.

Leave a Reply