Google Changes Its Approach To Your Data With New Auto-Delete Feature
Google has announced a new data auto-delete feature that will affect the privacy of its new users. This is the latest change in the new approach to storing and collecting data after announcing an update on its password checking tool.
CEO Sundar Pichai in a blog post affirmed Google’s commitment to privacy and security.
“As we design our products, we focus on three important principles: keeping your information safe, treating it responsibly, and putting you in control. Today, we are announcing privacy improvements to help do that,” Pichai wrote.
Google logs the data it collects in its My Activity page. There, users can see what data Google has collected and then manually delete specific items. Google changed its policy from keeping users’ information indefinitely in 2019 when it started to automatically delete data points after three months or 18 months, depending on the setting a user chooses.
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With the new auto-delete feature, Google is making those settings default for new users. What this means is that web and app searches will now auto-delete after 18 months by default. Google will turn off location history by default, but, if users turn it on, it will automatically delete after 18 months.
The auto-delete feature will also extend to YouTube. However, the data will be kept for three years to ensure it can be used on its recommendation algorithms.
The new feature also represents a bit of compromise on Google’s part from a business end. The data, for instance, allows Google to add value to the company when it comes to ads. But now, Google won’t be keeping them for long anymore.
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