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Google blocks ad revenue on content supporting Russia in Ukraine invasion

On 2 April 2022, Google Ad Manager told publishers that it is pausing monetisation of content ‘that exploits, dismisses, or condones the war’ in Ukraine.

In addition to enforcing existing policies, Google has said that content supporting Russia in the Ukraine invasion will not be monetisable. The announcement came in the early hours of 2 April 2022 via email to all Google ads publishers.

Here it is in full:

“Dear Publisher,

Due to the war in Ukraine, we will pause monetization of content that exploits, dismisses, or condones the war.

Please note, we have already been enforcing on claims related to the war in Ukraine when they violated existing policies (for instance, the Dangerous or Derogatory content policy prohibits monetizing content that incites violence or denies tragic events). This update is meant to clarify, and in some cases expand, our publisher guidance as it relates to this conflict.

This pause includes, but is not limited to, claims that imply victims are responsible for their own tragedy or similar instances of victim blaming, such as claims that Ukraine is committing genocide or deliberately attacking its own citizens.”

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Reading through the email, it will be hard for non-state-sponsored media companies to post anything supporting Russia’s side in the Ukrainian war. Thus, unless such outfits are doing it for patriotic, political, or direct monetary reasons, such content could cease to exist online.

This is not Google’s first attempt at checkmating content that sides with the Putin-led administration. It had joined other US-based social media platforms in banning such content.

On the other hand, the Russian government is not sitting idle as it is meeting sanctions with counter-sanctions.

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Onwuasoanya Obinna

A reader of books and stringer of words. Passionate about Science and Tech. When not writing or reading he is surfing the web and Tweeting.