You are currently viewing Google-backed Android lockscreen startup, Glance, set to launch in the US in September
Google-backed Android lockscreen startup, Glance, set to launch in the US in September

Google-backed Android lockscreen startup, Glance, set to launch in the US in September

Glance, an Android lockscreen content startup backed by Google, is set to launch in the US in September 2022, according to TechCrunch. Although the company has not confirmed the news and the media house concedes that their source is ‘familiar with the matter’ but chooses to remain anonymous.

Glance is a company owned by Indian ad technology company InMobi Group, and it was founded in 2019. It uses AI to deliver personalised content to the lock screens of smartphones. The plan for its US venture is to partner with wireless carriers in the country and serve content to Android smartphones.

While most of the content will be media, current affairs, and casual games, it would likely also include ads. TechCrunch says that Glance is already serving content to about 400 million smartphones in Asia.

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However, to make it in the US, the company had to change the strategy that was working so well for it. Usually, Glance partners with the phone makers themselves, but wireless carriers are the ones in charge of phone sales and would be in charge of any additional hardware-related service.

There is no information on which carriers have agreed to work with the company yet. 

Glance has impressed so much that Google (along with Mithril Capital) injected funding of $145 million into it, and it has gotten backing from Jio Platforms as well. 

The company has only said that it has plans to expand worldwide in the coming year, but it refused to comment on the news that it is entering the US so soon.

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Onwuasoanya Obinna

A reader of books and stringer of words. Passionate about Science and Tech. When not writing or reading he is surfing the web and Tweeting.